Dubai Properties Group to be lead sponsor of UAE Basketball

Dubai Properties Group to be lead sponsor of UAE Basketball

Extension of deal with UAE Basketball Association sees DPG become official sponsor of the UAE National Basketball Team as well as UAE National Basketball League

Dubai, UAE - 21 December, 2015: Dubai Properties Group (DPG), one of the largest fully integrated real estate and community development businesses in Dubai, announced today that it is to extend its collaboration with the United Arab Emirates Basketball Association to include the exclusive sponsorship of the UAE National Basketball Team as well as the UAE Basketball League.

DPG’s new sponsorship of the UAE national basketball team will deepen the support to homegrown sporting talent, by providing opportunities for national basketball players to compete under the UAE flag in regional and international championships.

As a result of the agreement, signed by Abdullatif AlMulla, Group Chief Executive Officer, Dubai Properties Group, and Abdulla Al-Ansari, UAE Basketball Association Secretary General, DPG returns as sponsor of the UAE Basketball League which will be named “Dubai Properties Group UAE Basketball League” for the forthcoming 2015/2016 season.

“Our collaboration with the UAE Basketball Association reflects the commitment to health and wellness of our shareholder, Dubai Holding. DPG actively supports Dubai’s long-term social and economic objectives, and promoting healthy living and the social welfare of our community is one of key priorities. DPG actively seeks to encourage healthy living among UAE residents to support the UAE’s initiatives to encourage more active and wholesome lifestyles. Basketball is an established popular sport among the country’s residents, and the UAE national team has been competing in a number of prestigious tournaments internationally,” said Abdullatif AlMulla, Group CEO, Dubai Properties Group.

Abdulla Al-Ansari, Secretary General of the UAE Basketball Association commented on the sponsorship and said, “We are proud to be sponsored by one of the most prominent UAE real estate developers. Dubai Properties Group’s support made holding the national league possible and will further foster the sense of comradeship and public welfare promoted by different UAE sports entities. The diversity of our players between UAE Nationals and residences will reinforce encourage the wider public to get into healthy and active living, which can only be achieved through better sporting resources, and more incentives for our youth to compete on local and international levels.”.

Dubai Holding, the parent company of DPG, was recently recognized at the Daman Corporate Health Awards as the best employer in the UAE with proven record of accomplishment in the health and wellness sphere. The Dubai Holding Corporate Wellness Programme, the full-fledged multi-disciplinary programme running since 2007, earned the Company top awards “Corporate Health and Wellness Organisation” and “Corporate Wellness Team of the Year”.


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