Launch day sell-out for first release of Dubai Properties Serena

Launch day sell-out for first release of Dubai Properties Serena

Dubai, United Arab Emirates, 27 February 2016 - Dubai Properties (DP), a leading Dubai-based real estate master developer known for the development and management of prominent destinations across the Emirate, today announced that the release of the first phase of its Spanish Mediterranean-inspired new community, Bella Casa at Serena, was sold out on launch day in record time.

The pre-sales online registrations received an immense response from interested buyers. Dubai Properties sales and customer center in Ras Al Khor witnessed huge numbers of interested clients and investors queuing from the early hours of Saturday morning, resulting in a total sell out of the released units.

Targeting the affordable housing segment, Serena was released to the public at exceptionally competitive prices. The unparalleled flexible three years payment plan, integrates easy installments, making the purchase accessible to families and investors wishing to own homes in Dubai, and offering them a vibrant lifestyle in a new dynamic community.

Marwan Al Kindi, Executive Director of Sales and Sales Operations said: "The astounding response to the launch of Serena is an indication of a positive and healthy real market in the UAE, and another testament to the robust demand on the affordable housing segment in the country. Selling out Serena confirms our deep understanding of the real estate market in the country, and our capability to create master-planned developments in response to verifiable market need is evident today, which encourages us to continue to release additional units in the coming days."

"We are proud that Dubai Properties is paving the way for the affordable housing segment in the UAE, as we play a key role is reinvigorating the real estate sector, while supporting the economic diversification in the country," he continued.

The 8.2 million square feet master-development in Dubailand, Serena will be developed across five phases and with the first phase, Bella Casa, anticipated to be complete by Q3 2019. Consisting of aesthetically pleasing landscaped rows of 4 to 6 units, phase one consists of 2- to 3-bedroom townhouses and 3-bedroom semi-detached villas, the new and smartly designed concept brings Spanish architecture and promotes a dynamic, lively and vibrant lifestyle through the unique concept of a plaza in the heart of the community.

In close proximity to Downtown Dubai, Serena enjoys direct access to Emirates Road, and will feature a variety of amenities comprising recreational facilities, swimming pools, gym, play areas, and a healthcare facility, propounding the development's idealness for families. The development enjoys ample leasing retail spaces of approximately 100,000 sq.ft, offering its residents significant choices of retail options that serve their daily needs.​


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