JBR is a unique and unrivalled destination in Dubai. Simply put, it's where the city meets the beach and here residents and visitors experience the best of city and beachfront living.
A collection of Mediterranean and Arabic-inspired residential towers sweep across the skyline, creating a view that is indicative of a cosmopolitan city, but behind the towers is where the transformation unfolds. A pristine stretch of beautiful beach provides a picturesque vista and a sense of serenity that only beachfront living can inspire.
JBR’s trendy 1.7 km open air mall that combines chic and popular boutiques with stylish cafes and casual dining outlets, is a key attraction in the area, as are the numerous five-star hotels that populate JBR.
With street markets and a series of ongoing fun and family-oriented events taking place in the area throughout the year, it’s no surprise that JBR is a firm favourite with both residents and visitors to Dubai.