05/25/2017

Souq.com and Realopedia Form First-of-its-kind Alliance With Dubai Properties

Alliance highlights master developer’s commitment to embracing new platforms for better customer engagement

Dubai - UAE: 22 May, 2017 - The synergy allows millions of customers easy online access to Dubai Properties’ wide portfolio of residential and commercial properties. Dubai Properties, a member of Dubai Holding and one of the largest fully integrated real estate and community development businesses in Dubai, has partnered with Realopedia, the global real estate marketplace that has also signed an advertisement agreement with regional e-commerce giant Souq.com.

The agreement was signed by Ronaldo Mouchawar, CEO and Co-Founder of Souq.com, and Laura Choueri, CEO and Founder from Realopedia.

The first-of-its-kind strategic agreement for the region’s real estate and e-commerce sectors enables Dubai Properties to offer its extensive inventory of freehold and leasehold units to potential customers.

Marwan Al Kindi, Executive Director-Sales Operations, Dubai Properties, said: “Dubai Properties is delighted to enter this unique partnership with Realopedia through Souq.com as a game changer in the realty market. The agreement will ultimately not only help us engage better with our existing customers, but also facilitate access to new and potential clients across the Souq.com and Realopedia websites as the real estate sector matures.”

Souq.com is facilitating real estate marketplace growth in the region through arrangement with Realopedia. Offering prime visibility to Dubai Properties as its first-adopter premium partner over the next 12 months, the portal will redirect interested and serious customers to Dubai Properties for further enquiries. The partnership will evolve to create further synergies for real estate and technology that will empower customers with more access and information.

For its part, the Realopedia website brings to the alliance its expertise as the leading global e-marketplace dedicated to real estate that offers worldwide connectivity and reach, enabling industry professionals to build and expand their global networks. Working closely with the Miami Association of Realtors for a number of years has earned Realopedia the endorsement of Teresa King Kinney, CEO, Miami Association of Realtors, the largest local REALTOR® Association in the United States.

Furthermore, closer to home, Mahmoud Al Burai, CEO, Dubai Real Estate Institute – Dubai Land Department, believes that Realopedia is the perfect innovative platform to attract capital and investors, and be the face to the international investors.

Ronaldo Mouchawar, Souq.com CEO and Co-Founder commented, “We have been successful in building an integrated marketplace for brands across varied industries to grow their business. We’re excited to partner with Dubai Properties and Realopedia, whereby utilising our reach, we will be able to help expand the real estate marketplace connectivity and empower millions of customers in the region.”

Laura Choueri, CEO and Founder, Realopedia, said: “Launching an alliance with Souq.com and Dubai Properties is in line with our commitment to the real estate community to penetrate the Middle East and global markets faster, going from local to global to create the biggest real estate e-marketplace.”

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